Michelle Crook, the Founder and Director of Reactiv8 the Nation, has been named Business Person of the Year at the prestigious SME National Business Awards 2024. Crook, who is based in Bedford, received the Gold award at a ceremony held at Wembley, London, in recognition of her exceptional leadership, business acumen, and dedication to community development.
Speaking after the ceremony, Crook expressed her delight at the national recognition. “We are so delighted to be recognised and rewarded at a national level,” she said. “Our aim is to help all our clients create sustainable life changes. On a corporate level, we work with business leaders to build better teams, improve staff morale, and foster a positive work culture.”
Reactiv8 the Nation, a company that focuses on community development and business leadership, has long been committed to fostering growth both within local businesses and across communities. Crook’s win at the SME National Business Awards comes on the heels of significant achievements in Bedfordshire, where her organisation also claimed Silver in the Community Business of the Year category at the SME Bedfordshire Chamber of Commerce Awards.
In fact, this win at the SME National Business Awards represents a culmination of hard work and recognition for both Crook and her team. She previously secured Gold for Business Person of the Year at the local Chamber of Commerce awards, which positioned her organisation for further success in the national finals.
“These achievements are not just personal milestones for me but a reflection of the dedication and hard work of our entire team at Reactiv8,” Crook said. “This is a testament to our collective effort and commitment to improving communities and the workforce.”
The team at Reactiv8 the Nation works closely with businesses and communities to provide services that lead to sustainable development and positive life changes. Their work includes helping businesses enhance team dynamics, boosting staff morale, and building a more supportive and collaborative work culture. Through their community programmes, they also work to make a tangible difference to the lives of people in Bedford and beyond.
Looking ahead, Crook and her team are focused on continuing to support both individuals and businesses as they aim to improve communities, enhance workforce wellbeing, and create lasting positive changes.
“We are proud of what we’ve achieved, but this is only the beginning,” Crook added. “We’re excited to continue working on new initiatives that will help businesses thrive and communities flourish.”
For more details on Reactiv8’s services and upcoming projects, visit their website at Reactiv8.