Swiss-based fintech Klarpay AG has announced plans to rebrand as Bivial AG in the coming weeks, marking a new chapter for the company as it aims to expand its services and reinforce its position as a comprehensive financial solutions provider. The name change reflects the firm’s updated vision and values, along with a personal nod to its founders’ initials.
Klarpay AG, known for its corporate-focused cross-border payment services, has grown its reputation by facilitating efficient and secure financial transactions for businesses globally. With the rebranding to Bivial AG, the company is signalling its intention to broaden its range of financial services, transitioning towards a holistic suite of offerings to better support the needs of its clients in a competitive financial market.
The name “Bivial” was chosen to highlight the dual nature of the company’s services, with a focus on two-way transactional flows—a core aspect of both payments and business operations. The rebranding aims to build upon the company’s established foundation, expanding its identity beyond cross-border payments to deliver a broader range of solutions for businesses across different sectors.
Bivial AG’s CEO, Martynas Bieliauskas, expressed enthusiasm for the rebranding, noting that it was driven by the company’s ongoing commitment to innovation and service. “We are thrilled to introduce Bivial as our new identity,” he said. “This rebranding embodies our mission to guide our clients along pathways of financial innovation and trust. We are dedicated to maintaining our strong foundation in fintech and delivering the service and reliability that our clients expect, while broadening our banking and regulatory footprint.”
The rebranding aligns with Bivial AG’s growth strategy, which includes expanding its regulatory permissions within Switzerland. Currently regulated under Article 1b of the Swiss Federal Banking Act, the company is in the process of applying for additional regulatory approvals, which would allow it to offer a wider range of financial and treasury products. This regulatory expansion is designed to enhance Bivial AG’s capacity to deliver sophisticated solutions to a diverse clientele, supporting the company’s goal of becoming a one-stop shop for business financial needs.
Industry analysts say the shift reflects broader trends in fintech as companies increasingly seek to evolve from niche service providers to full-service financial platforms. As part of its regulatory expansion, Bivial AG aims to remain at the forefront of digital financial services, bringing additional security, compliance, and value to its customer base.
For Klarpay’s existing clients, the transition to Bivial AG will not alter the service they have come to rely on. Bivial AG plans to leverage its established financial technology foundation, maintaining the company’s current standards while providing clients with new opportunities and services as they become available. This includes increased access to innovative products, comprehensive treasury management tools, and new business solutions designed to meet the needs of companies operating across borders.
With the launch of Bivial AG, the company is positioning itself to play a larger role in the Swiss financial ecosystem, as well as the global fintech market. Bivial AG is expected to begin operating under its new identity in the coming weeks, with further announcements regarding new services anticipated as part of the company’s evolving strategy. Learn more at www.klarpay.ch.