In Parallel, a tech company aiming to revolutionise strategic execution with AI, has secured €2.8 million in a seed funding round led by Finnish venture capital firm Lifeline Ventures. The funding aims to help In Parallel scale its AI-driven “Intelligent Operating Model,” designed to digitise and enhance enterprise strategies in the rapidly evolving business landscape.
In Parallel’s unique platform, described as “Strategy-Execution-as-Software,” offers companies a new approach to aligning strategy and execution. The AI-powered “Parallel Twin” functions as a digital replica of an organisation’s strategy, enabling real-time monitoring and adjustments without relying on traditional, costly consulting services. The tool automates tasks such as data collection and market analysis, allowing leaders to simulate outcomes, align teams, and make more informed decisions based on adaptive AI insights.
Co-founder and CEO Markku Mäkeläinen said, “This funding milestone is an endorsement of our vision to empower organisations to convert strategic ideas into tangible outcomes. We’re excited to expand globally and support more enterprises in improving strategic execution capabilities.”
Lifeline Ventures, an early backer of notable firms such as Supercell, Oura, and Wolt, views In Parallel as a valuable addition to its portfolio. Teemu Mattila, Partner at Lifeline Ventures, likened In Parallel’s potential impact to that of Celonis on process optimisation, highlighting the platform’s role in accelerating strategic initiatives for large enterprises.
Alongside Lifeline Ventures, Notion Capital also participated in the funding round. With these resources, In Parallel plans to expand its reach across Central Europe and the Nordics, extending its AI-enabled services to a broader market of global enterprises seeking to strengthen their competitive edge.