360 Growth Partners, a Newcastle-based business growth consultancy, has announced the appointment of Justine Joisce as an Associate to its expanding team of specialists. With more than three decades of experience in business development and marketing, Justine brings a wealth of expertise to the company, which is known for helping businesses achieve sustainable growth.
Justine joins 360 Growth Partners following a distinguished career in senior roles at leading national and regional consultancy and professional services firms, including Addleshaw Goddard, Ward Hadaway, and global life-science agency, Ramarketing.
Her appointment marks a significant strengthening of 360 Growth Partners’ team, as Justine is set to play a pivotal role in helping businesses create long-lasting partnerships and drive long-term growth.
Commenting on her new role, Justine explained, “While marketing is focused on building brand awareness and generating leads, business development works to nurture those leads into long-term, profitable business opportunities. By combining my skills with the marketing experts at 360 Growth Partners, we offer a powerful and strategic approach to business growth.”
Justine added that small and medium-sized enterprises (SMEs) that integrate business development with marketing and concentrate on the entire customer lifecycle – from client acquisition to customer loyalty – often find greater success in developing long-term relationships rather than focusing on one-off transactions.
Reflecting on her success in previous roles, Justine stated, “I’ve worked with teams that have enabled a ‘business development mindset’ at every level of their organisation. It’s not about simply hiring a sales team; it’s about unlocking the potential within your existing workforce by providing them with the training, support, and tools they need to thrive.”
At 360 Growth Partners, Justine will collaborate closely with Director Andrew Silver and the company’s team of associates, including leadership development and HR expert Alice Ackroyd, marketing specialists Samantha Legget and Anna Shepherd, and business technology associate Mark Jenkinson.
Her role will involve supporting businesses in turning their growth strategies into actionable, practical plans, embedding business development into daily operations, and mentoring organisations through transformative growth phases. Justine is known for her ability to foster enduring client relationships and helping businesses navigate key growth stages.
Andrew Silver, Director at 360 Growth Partners, expressed his enthusiasm for Justine’s appointment, saying, “Justine’s expertise aligns perfectly with our existing strengths. She excels at instilling a business development mindset at all levels of an organisation, which is crucial for driving sustainable success. We are excited about the addition of her unique skill set to our team.”
Silver went on to explain that Justine’s experience in customer lifecycle planning, business development processes, and training would enhance the company’s offerings, enabling clients to achieve more sustainable growth. With Justine on board, 360 Growth Partners aims to provide clients with a potent mix of expertise to accelerate business development and achieve long-term success.
The appointment of Justine Joisce underscores 360 Growth Partners’ commitment to delivering tailored growth strategies and ensuring that businesses are well-equipped to thrive in a competitive market.