Trident Group, a $2 billion global home textile manufacturer, is looking to expand its presence in the European market, valued at over €13 billion. The company, listed on the Bombay Stock Exchange (BSE: 521064) and the National Stock Exchange (NSE: TRIDENT), aims to increase its EU market share by leveraging sustainable product innovations.
The Indian-based firm showcased its latest bed and bath linen collections at Heimtextil 2025, the world’s largest trade fair for home and contract textiles. The event, held in Frankfurt, provided Trident with a platform to engage with European retailers and consumers, highlighting its commitment to sustainability.
Market Potential and Growth Plans
Currently, Trident exports 60% of its products overseas, with the EU accounting for just 5.37% of this figure. However, the company sees significant potential for growth in the region.
“The European market for home textiles stands at approximately €13 billion, and our current export contribution from the EU is relatively small. This presents a huge opportunity for us to unlock the potential of this market and increase our share in the future,” said Samir Joshipura, Group CEO of Trident Ltd.
Sustainability at the Forefront
Trident’s presentation at Heimtextil 2025 was themed ‘Sustainability in Focus’ and featured a range of bedding and bath collections that blend traditional craftsmanship with modern design and eco-friendly innovation.
The bath linen collection includes the Solid Theme, which features categories such as Ever Eco, Performance, Signature Select, Exclusive Trident, Melange, and Be Our Guest. The Fashion Theme encompasses designs inspired by William Morris, alongside collections like Plantopia, Subtle Accents, and a dedicated kids’ line called Moon & Back. Trident has also introduced a beach collection.
For bedding, the company’s sheeting portfolio includes brands such as ECRU COLLECTIVE, BE OUR GUEST, EVERECO, MELANGE, and EXCLUSIVELY TRIDENT. These collections align with increasing consumer demand for sustainable and ethically produced home textiles.
Commitment to Quality and Innovation
Trident’s dedication to quality and sustainability is reinforced by multiple industry accreditations. The company has been recognised by the American Society for Quality (ASQ) through its Total Quality Management (TQM) initiative. It has also received NABL accreditation for its quality laboratory and an Intertek certification for its bath linen business.
By securing these accreditations, Trident aims to build trust among European retailers and consumers, reinforcing its position as a premium supplier of sustainable home textiles.
A Global Player in Home Textiles
Trident Group is a vertically integrated manufacturer, operating across textiles (yarn, bath and bed linen), paper (produced from wheat straw), and chemicals. While the company has already established itself in international markets, its strategic focus on sustainable product development and market expansion is expected to drive further growth in the European sector.
With its presence at Heimtextil 2025, Trident is positioning itself to capture a greater share of the EU home textile market, as demand for eco-conscious and high-quality products continues to rise.