Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

The United Kingdom has embarked on an ambitious journey to position itself at the forefront of the global artificial intelligence (AI) sector. With a bold and ambitious plan, the UK government has announced a sweeping initiative to integrate AI across various sectors of the economy and society. This move, as reported by The Guardian, marks a pivotal moment in the country’s technological trajectory, with the potential to reshape industries, drive innovation, and position the UK at the forefront of the AI revolution. The UK’s AI Ambitions At the heart of the UK’s AI strategy is a commitment to dramatically increase…

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The MOT booking process is undergoing a significant transformation, thanks to the integration of artificial intelligence. By harnessing the power of AI, the process becomes more efficient, offering better convenience and accuracy for vehicle owners. This technological innovation enables more intelligent, data-driven resource allocation, allowing for streamlined scheduling and reduced waiting times. AI-driven systems are adept at analysing past data to forecast demand, ensuring that inspection resources are optimally deployed. This not only reduces bottlenecks but also enhances customer satisfaction by minimising delays. Advanced algorithms assess patterns in booking behaviours, granting you a seamless and intelligent experience when you book an MOT,…

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A new media production company in Shropshire has seen rapid growth in its first year, thanks to the support of the Shropshire Growth Hub. Opus Media Productions, founded in September 2023 by Stavros Kokkinos, has thrived in its inaugural year with help from various business support programmes. The company, which provides services such as video production, live streaming, podcasting, and studio recording, was born from Stavros’s extensive career in music education, including 20 years as director of music at Concord College near Shrewsbury. Stavros, a former teacher, said the Shropshire Growth Hub’s guidance and resources had been crucial to his…

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When you’re in a city like London, securing planning permission can be difficult, it’s essentially a labyrinth to maneuver through. However, what if you had experts to teach you at every step? Extension Architecture works on turning your house extension dreams into reality whilst taking the stress out of the planning process. The architects have years of experience across an array of London’s diverse boroughs, so know local regulations inside out helping you to get past planning approvals and get on with the job. From a spacious kitchen to a serene home office to a stylish loft conversion, you can…

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In today’s competitive marketplace, employee recognition is more than a feel-good initiative—it’s a strategic business tool. When employees feel valued, their motivation, loyalty, and performance improve, directly benefiting organizational success. A well-designed recognition program does more than boost morale; it drives measurable outcomes that enhance your company’s bottom line. Boosts Employee Engagement and Productivity Recognized employees are engaged employees. When individuals know their efforts are acknowledged, they’re more likely to remain committed to their work. Engagement fosters productivity, as recognized team members go the extra mile to meet or exceed expectations. An engaged workforce also improves collaboration. Employees who feel…

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Sales Geek, a global leader in providing part-time Sales Directors, has announced the appointment of Danny Simpson as Managing Director for the UK. Simpson’s new role is expected to play a crucial part in the company’s ongoing expansion, ensuring a strong UK presence as Sales Geek continues its international growth. Simpson joins Sales Geek with a wealth of experience in business leadership, sales, and entrepreneurship. He has previously owned a group structure with 18 sites across 16 stores, making him the largest independent franchisee for Virgin Media and O2 in the North West. His extensive background, coupled with his strategic…

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MolecuLight Inc., a pioneering medical device company focused on fluorescence imaging for wound care, has announced that it has secured a $27.5 million investment from Hayfin Capital Management LLP (Hayfin). This funding will help accelerate the company’s growth in key markets, including the United States, Canada, and Europe, with plans to expand its presence across hospital in-patient and out-patient clinics, independent wound care clinics, podiatric care, mobile services, skilled nursing facilities, and long-term care centres. MolecuLight’s technology, which offers point-of-care fluorescence imaging, enables healthcare providers to detect harmful bacteria in wounds in real-time. This innovation is transforming the way infections…

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Voodoo Agency, a prominent branding, design, and digital marketing agency based in the North West of England, is celebrating its 25th anniversary. Since its inception in December 1999, the agency has evolved from a small start-up to one of the region’s leading creative firms, known for delivering innovative solutions to a diverse range of clients. Over the past quarter-century, Voodoo Agency has established itself as a key player in branding, design, and digital marketing. Its success lies in crafting distinctive brand identities and executing cutting-edge digital strategies, consistently pushing creative boundaries to help clients navigate a fast-paced and ever-changing marketplace.…

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The BEYOUROWN Inner Circle, a leading global network for female entrepreneurs and leaders, has secured exclusive content partnerships with industry giants Malt, Peninsula, Totalmobile, Ling, and SkyParlour. This strategic collaboration is set to provide BEYOUROWN’s members with invaluable insights, tools, and resources designed to support their leadership and entrepreneurial growth. Founded to provide ambitious women with opportunities to advance their careers and businesses, BEYOUROWN continues to build on its reputation as a trailblazer in the empowerment of women. The new partnerships will bring high-quality, industry-specific content to the platform, offering members access to the expertise of some of the most…

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A man from County Antrim has transformed months of unemployment into a thriving cleaning business, thanks to support from Enterprise Northern Ireland’s Explore Enterprise programme. Darren Crawford, from Ballymena and now living in Randalstown, turned his hospitality cleaning experience into a successful venture, Auburn Cleaning Services, which has already secured major contracts. Darren, 33, struggled to find work with flexible hours to accommodate his partner’s health needs. After months of job hunting, he decided to pursue self-employment, recognising it as an ideal opportunity to build a career around his skills while maintaining the flexibility he needed. However, while Darren had…

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