You already know that your business should not only have social presence. You must also practice social listening and monitoring to discover user sentiment about your brand and industry. But doing so is easier said than done. Case in point: Twitters users send out 6,000 tweets every second, or around 500 million tweets daily. On Facebook, people upload 136,000 photos, post 510,000 comments, and publish 293,000 status updates every minute. Keeping up with the sheer number of content and conversations on social media as well as the speed at which they come and go is impossible…unless you have a tool to help you filter…
Author: Sam Allcock
Sam Allcock
Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.
Hashtags run the world of Twitter, and the right business hashtags can help you develop and grow as a biz owner. Yes. Hashtags don’t just help you reach new users and readers. And while they help you track Twitter conversations about your brand, hashtags can also let you in on the latest trends in your industry or the best practices for different areas of a business-building. In this brief post, we will look at four Twitter hashtags that can “up” your business savvy – whether you’re looking to sharpen your marketing chops, close more sales, or run a well-oiled team. We’ve…
The question isn’t whether social media for small business makes any sense, but which network you should be on! Consider this: A whopping 71% of internet users worldwide use social media in 2017, and the number will grow to 3.02 billion by 2022. If you want to reach and engage potential customers, consistent social presence is a must-have. Be warned though: Transforming your presence on the right social networks into tangible business gains is anything but easy. For starters, social networking and marketing can take an awful lot of time, a scarce resource for many startup founders and small business owners. You can’t just get…