Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

A new innovative platform, OpenElevator, is making waves in the corporate world by addressing a persistent challenge: employee turnover. Founded by Minal Joshi Jaeckli, a prominent figure in the business landscape, OpenElevator is touted as the world’s first platform designed to provide a permanent solution to employee retention issues. Utilising a proprietary algorithm, OpenElevator identifies employees at high risk of quitting and offers tailored strategies to enhance their engagement and commitment to the company. Minal Joshi Jaeckli, the founder, highlighted the platform’s effectiveness, stating, “We quickly identify employees who are at high risk of quitting and provide targeted solutions to…

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Sukhpal Ahluwalia, a prominent London-based entrepreneur, has been named Business Person of the Year at the prestigious Asian Achievers Awards. The event, now in its 22nd year, took place at London’s Hilton Park Lane and celebrates the achievements of South Asians across various sectors, including business, politics, and civil society. The award, sponsored by Andaria, honours Ahluwalia’s significant contributions to the UK’s business landscape, having built some of the country’s largest companies, including Euro Car Parts, Dominus, and GSF Car Parts. Ahluwalia’s entrepreneurial journey began in 1978 when he founded Euro Car Parts from a single store. Under his leadership,…

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A new survey has revealed that reputation management is the top concern for UK businesses, with many placing it above other major issues such as falling profits, high inflation, and rising energy costs. The nationwide study, commissioned by Speakers Corner, gathered responses from 500 business owners and directors, all of whom held at least 20% equity in companies with more than 100 employees. Surprisingly, more than half of those surveyed admitted that reputational damage was their greatest worry. They ranked it as a bigger concern than potential economic downturns, high staff turnover, or the impact of the cost of living…

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Jacobs (NYSE: J) has announced the successful completion of the spin-off of its Critical Mission Solutions and Cyber & Intelligence government services businesses, now known as Amentum Holdings, Inc. (NYSE: AMTM). This strategic move has resulted in the formation of a new, independent publicly traded company, creating a significant player in advanced engineering and technology solutions for government contracts. The transaction represents a pivotal moment in Jacobs’ mission to evolve into a more streamlined and high-value entity. The company will continue to excel in delivering science-based consulting and advisory services, addressing some of the world’s most pressing challenges in critical…

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Businesses in Mid Wales are flourishing thanks to the support of Antur Cymru, a local organisation dedicated to helping start-ups and entrepreneurs. Several companies, including Beyond Breakout escape rooms, Keridwen Garden Design, and Seren Handmade, have successfully accessed transformative funding through the Powys Growth Grant, showcasing the positive impact on the regional economy. Beyond Breakout, launched near Llanidloes by friends Lorna Morris and Jo Woodall, began just weeks before the COVID-19 pandemic hit. Despite the challenges posed by the last five years, their mobile escape rooms business has thrived, catering to schools and various customer events such as team-building exercises…

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Urbacon Holding has been recognised as the 42nd top international contractor for 2024, as reported by Engineering News-Record (ENR). The announcement was made during the ConteQ Expo 2024 in Qatar, where Urbacon participated as the official sponsor of the event, celebrating its achievements in the construction industry. The expo served as a platform for Urbacon’s Board of Directors and senior management to showcase the company’s commitment to integrating advanced construction technologies into its operations. This initiative aims to enhance efficiency, safety, and sustainability within the sector. Among the innovations introduced at the event were three cutting-edge construction methods: 3D construction…

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SUNMI, a leader in the Internet of Things (IoT) sector, has officially opened its Global Headquarters in Singapore, marking a significant milestone in the company’s expansion strategy. The grand opening event, led by founder and CEO Jack Lin, brought together esteemed guests from the Singapore Economic Development Board (EDB) and top executives from major finance, software, and retail sectors. The event fostered engaging discussions focused on the promising future of “Business 4.0.” Founded in 2013, SUNMI has successfully expanded its reach across the globe, establishing a presence in key regions such as Asia-Pacific, Europe, North America, Latin America, the Middle…

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A new platform aimed at revolutionising business networking for entrepreneurs and small business owners has officially launched globally. B2B Mingle combines the engaging swipe-based interface familiar to users of dating apps with a focus on professional connections, promising to change the landscape of networking. B2B Mingle offers a modern approach to business networking, allowing users to swipe right to connect with potential collaborators or left to pass. This innovative interface streamlines the process of finding suitable business partners, making it easier for entrepreneurs to expand their networks in an enjoyable way. Yvon Pepin, the founder of B2B Mingle, expressed his…

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A recent study has revealed that six out of ten marketing leaders are grappling with the challenge of demonstrating the impact of their marketing investments, largely due to a focus on misleading metrics. The research, commissioned by Door4, a performance marketing agency based in Lancashire, found that many companies are prioritising vanity metrics—such as social media likes and website traffic—over more substantial indicators like revenue and customer retention. The findings indicate that 40% of marketing leaders admit to concentrating on these superficial metrics, which are easier to gather but fail to provide insights into genuine business success. This misplaced focus…

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Global beauty giant Coty Inc., known for its renowned fragrance, cosmetics, and skincare brands, has launched its first Scientific Advisory Board to push the boundaries of skincare innovation. The board, consisting of esteemed scientists from various technical fields, met for the first time at Coty’s Skincare Research & Innovation Centre of Excellence in Monaco on 24 September 2024. The newly established board will provide expert guidance and cutting-edge insights to Coty’s research and development (R&D) teams. By meeting twice a year, these experts aim to enhance Coty’s product innovation strategies and further its efforts to stay at the forefront of…

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