Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

If you want your business to be successful, you need happy, engaged employees willing to do their best in order to achieve the company’s goals. For such results, you need to nurture the right kind of culture in your work environment and make sure that everyone is getting the support they need to be their best selves and reach their potential. It’s also the culture in which a mistake is not considered a failure, but one of many attempts to solve a challenge. To be able to grow such a culture, a business owner needs to be a true leader and the…

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Effective communication in the workplace is one of the cornerstones of a successful business. It paves the way for achieving a collaborative environment and maintaining professional working relationships built on respect, trust, and understanding. When employees communicate well, this will help move projects smoothly and therefore, increase the productivity of the business. While knowing how to communicate well in the workplace is highly important, this skill does not come naturally to a lot of people. Some employees are more comfortable with verbal communication while others thrive better using the written word. If you excel at one form of communication, it…

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Many startups are strapped for cash during their early days, which means that entrepreneurs try to cut corners wherever they can. This usually means that their marketing budgets will be affected, but also that they’ll do their own accounting. However, even though being a business owner means understanding at least some basic things about money management, it’s still a bad idea to be frugal when it comes to accounting because it can be risky and you might end up losing more than you can save by not hiring an expert. Accountants are also one of the many functional areas of business, and…

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One of the most convenient and accessible storage solutions today is Google Drive. This is because as long as you have a Google account, you can access Google Drive. You won’t need to sign up for another service. Even for people who have never used cloud storage before, Google Drive is very easy to use. But if you are looking for other cloud storage providers, here is a list of free and paid alternatives to Google Drive. 5 Free Google Drive Alternatives Cloud storage is now a necessity but many new entrepreneurs usually can’t afford to spend much on technology.…

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Emailing is one of the most common methods of communication in the business world. As a contractor, you have to send lots of emails to other companies or individuals, whether to establish the first contact, proceed with an agreement, or send some important files. The way you write your emails provides a perception of your company to the person on the other end. If your emails sound unprofessional and are full of mistakes, your potential clients and cooperators will have the same impression of your business. What you write forms an image of who you are. If you want to write…

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Keeping employees excited about the work they do and the teams they’re on is essential to retention and promoting a positive atmosphere at work. Employee engagement is becoming a bigger problem than ever, with only 33% of employees in the United States saying they’re engaged at work. But small businesses don’t always have the resources to shell out money for fancy company retreats or other expensive employee engagement ideas to get them excited about their jobs. Instead, try these six strategies to enhance team-building and engagement – on a budget. Offer individual attention Your workers are different, so the same methods to boost staff engagement won’t…

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Starting a business is no walk in the park. It takes a lot of drive, determination and sheer willpower to achieve success. But not every day will hard work be rewarded especially if your company exists in a highly-competitive corporate environment. Many business owners may not be able to endure the tough times and would buckle under pressure. The unfortunate thing is that it is not unusual for many companies to engage in unethical business practices just to overcome the challenges that come their way. While it may seem the easy way out, these shady methods will only do your…

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The biggest importance of employee motivation is that it’s a crucial factor in meeting or even exceeding a company’s goal. After all, employees who are motivated are productive which equates to higher levels of outputs. And while most companies (if not all) probably know how valuable this is, not everyone knows how to keep their people motivated. There are even some who don’t understand what motivates their employees. Unfortunately for these companies, they’re putting themselves in a precarious position. Perkbox, an employee engagement platform, surveyed 2000 workers across the UK. Here are five interesting stats from the said poll. These…

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The BusinessDictionary defines the term ‘business’ as an organisation or economic system where goods and services are exchanged for one another or for money. Inside this organisation is where different processes take place that is important for a business to run efficiently and smoothly. These processes are being carried out by functional areas of business or what are also known as ‘business units’. Regardless of the size of business, business departments or units are tasked with functions that have a specific focus and a definitive path. If you own a small business, you’ll most likely fill the roles of these business departments…

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Many different processes occur within a business. Invoicing clients, checking of emails, handling taxes and payroll, answering customer inquiries, and a whole lot more — these are all examples of what takes place in a business. Without these processes, a company will not be able to run smoothly and will eventually fail. Admittedly, these tasks take time, energy, and plenty of patience to get accomplished. And as a business grows, what were once simple processes will become complicated and on a bigger scale. Sure, adding new employees or departments will help but doing so can make communication challenging. Not to mention that…

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