Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

Grupo Bimbo, the world’s leading bakery firm, has made it onto Time magazine’s “World’s Best Companies” list for the second year running. The Mexican company stands out not only by securing a spot in the top 10 of the global food sector but also by achieving an overall ranking of 127th out of 1,000 companies worldwide. This prestigious ranking, compiled in collaboration with market research provider Statista, reflects a rigorous evaluation of global businesses based on three key criteria: Grupo Bimbo’s inclusion in this elite list highlights its outstanding performance and solidifies its global reputation. The ranking encompasses a broad…

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Vonage, a global leader in cloud communications and part of Ericsson, has unveiled its new Rich Communications Services (RCS) solution through the Vonage Messages API and a low-code turnkey option. This innovative platform aims to transform how businesses interact with customers by providing richer, more secure, and engaging real-time communication capabilities. Vonage RCS introduces a suite of features designed to enhance business messaging. It allows businesses to send branded, encrypted RCS messages with company names and logos, ensuring secure communications and building customer trust. This feature also helps protect against fraud and other security threats. The new service supports a…

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A new documentary tracing the rise of Vietnam as Southeast Asia’s fastest-growing digital economy has premiered on the Discovery Channel. Titled Silicon Delta – The Story of Vietnam’s Tech Revolution, the half-hour programme offers a detailed look at the country’s technological transformation, focusing on the pioneering role played by FPT, Vietnam’s leading tech corporation. Available in 10 languages, including English, Japanese, German, and Chinese, the documentary is part of Discovery’s effort to spotlight global technology success stories. The documentary takes viewers through Vietnam’s journey from an emerging economy to its current status as a regional tech powerhouse, exploring the country’s…

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Morgan Stanley has unveiled the 25 companies selected to join the 2024 cohort of its Inclusive Ventures Lab, a global in-house accelerator programme aimed at supporting disruptive technology startups. These companies, drawn from the Americas and the Europe, Middle East, and Africa (EMEA) regions, will spend five months developing their businesses with the backing of Morgan Stanley, receiving both financial investment and crucial mentorship. The Inclusive Ventures Lab programme, now in its 10th year, seeks to foster innovation by providing seed to Series A stage startups with resources to help scale their operations. The companies selected for the 2024 cohort…

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Calix, Inc. has announced major updates to its SmartBiz™ solution, designed to assist broadband providers in the United States, Canada, and the United Kingdom. The enhancements aim to streamline the deployment, onboarding, and support of high-quality broadband services for small businesses, thereby driving growth and efficiency. SmartBiz, a comprehensive solution tailored for small businesses, allows broadband service providers (BSPs) to offer essential services such as managed Wi-Fi, network security, and operational tools. The updated version of SmartBiz introduces several new features that enhance its functionality and benefits for both service providers and their small business clients. One key update is…

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In a bid to expand its international economic footprint, the Luohu District of Shenzhen, Guangdong Province, has launched a new initiative targeting Spain and Portugal. Following a recent tour of the Asia-Pacific region, the district is focusing on forging economic and trade relationships within the European market. The China (Shenzhen•Luohu) – Portugal (Lisbon) Economic and Trade Cooperation and Exchange Conference, held in Lisbon on Thursday, saw participation from over 30 prominent Portuguese firms and institutions. Notable attendees included the Oveiras Valley Investment Agency (OVIA) and Timing Group, which expressed strong interest in forming partnerships with Luohu across various sectors. The…

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Jan Ryde, CEO of the luxury bed-making company Hästens, has released a new book exploring his philosophy of running a business through the lens of love. When Business is Love: The Spirit of Hästens – At Work, At Play, and Everywhere in Your Life is now available in hardcover, eBook, and audiobook formats, narrated by Emmy and Golden Globe-winning actor Jon Hamm. The book offers a detailed account of how Ryde’s leadership at Hästens, the prestigious Swedish bed-making firm, is driven by love and service. Through When Business is Love, Ryde shares the company’s 170-year journey, from its roots as…

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British business owners are being given an unprecedented opportunity to transform their companies, as ActionCOACH, the world’s leading business coaching organisation, launches its £1 million giveaway. In what is being described as the largest business coaching initiative in history, this bold move offers entrepreneurs the chance to win £1 million and significantly boost their growth. The giveaway is open to all British citizens aged 18 and over, and aims to provide business owners with access to ActionCOACH’s world-renowned coaching services. Participants can introduce business owners within their network to the programme, earning up to £1,000 in cash for each successful…

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New data has revealed the UK’s top hotspots for employees seeking to avoid productivity monitoring through “skiving tech,” with Reading, Preston, and Wakefield emerging as the most prominent areas. The report, compiled by tech expert QR Code Generator, highlights a significant regional disparity in the use of technology designed to simulate mouse and keyboard activity, which helps remote workers evade oversight. According to the data, Reading leads the list with an average of 92.6 searches per 100,000 residents for terms like “mouse jiggler” and “keyboard clicker.” This represents a 69% increase over the national average of 54.9 searches per 100,000.…

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New research released today reveals that a significant majority of the UK public – 76% – believe that current laws need to be revised to mandate that businesses prioritise social and environmental responsibilities alongside profit. The findings, conducted by B Lab UK, highlight a growing demand for a shift from the traditional shareholder primacy model, where profit often takes precedence over societal and environmental concerns. Under the existing legal framework, company directors are primarily obligated to prioritise shareholder interests, which frequently results in profit-driven decisions that may overlook broader impacts on society and the environment. The research, timed to coincide…

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