Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

Clear Title Agency of Arizona has once again been named to the prestigious 2024 Best Places to Work List by the Phoenix Business Journal, marking another milestone in its continued recognition as one of the region’s top employers. The company, a leader in commercial and residential title and escrow services, has built a reputation for fostering a positive workplace culture that values its employees and supports their growth. This latest accolade adds to a long list of recognitions, including being named to the Arizona’s Largest Title Companies and Arizona’s Largest Corporate Philanthropist lists by the Phoenix Business Journal. Since 2013,…

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As rental costs continue to climb across Britain, an increasing number of entrepreneurs are turning to self-storage units as a cost-effective solution to support their business ventures. From small-scale resellers to large corporations, these storage spaces are proving to be invaluable in helping businesses grow while keeping overheads low. Among those tapping into the potential of self-storage is Andrew Higgins, who transformed his bedroom-based eBay business into a full-fledged enterprise by renting a unit from Vanguard Self Storage. Originally starting out by buying poorly presented items online, Higgins focused on improving their listings with better photos and descriptions, which quickly…

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A special event held last month in West Yorkshire celebrated 30 local businesses that have successfully embraced digital transformation, helping to drive regional growth and economic innovation. The event, hosted by Digital Enterprise (DE), showcased companies that have used the latest round of DE funding to leverage digital technologies and unlock new business potential. Councillor James Lewis, Chair of the Economy Committee for West Yorkshire, opened the event, recognising the role of digital investment in the businesses’ achievements. “These businesses demonstrate the incredible things that can be accomplished with the right support,” he said. “Their commitment to digital transformation not…

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In today’s digital landscape, social media advertising is a critical tool for startups. Platforms like Instagram, Twitter, and YouTube offer endless opportunities to connect with your audience and showcase your brand. Leveraging business hashtags and engaging in social listening can help you understand what your audience cares about and how you can tailor your content to meet their needs. By encouraging user-generated content, you can build trust and foster a sense of community around your startup. Among these strategies, YouTube Shorts has emerged as a powerful platform for startups looking to make an impact. With a YouTube Shorts creator tool,…

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Social media plays a pivotal role in shaping how others perceive your professional image. With platforms like LinkedIn, Twitter, and Instagram offering a direct line to potential clients, collaborators, and employers, managing your professional image online has become more important than ever. A polished and professional presence on social media can enhance your reputation and expand your network, while a poorly managed online image can damage your credibility and career prospects. To begin managing your professional image, it’s essential to first assess your current social media presence. Review your profiles across various platforms and ensure that the content you share…

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PropTech investments are forecast to climb to $37 billion by 2025 and approach $90 billion by 2032, according to a report by Fortune Business Insights. This growth, powered by blockchain, artificial intelligence, and advanced data solutions, is transforming property transactions by improving efficiency, transparency, and accessibility. Taking the lead in this evolution is TEKCE, an international property group with a presence in 20 offices across five countries. The company has launched MyTEKCE, a digital platform designed to centralise property data and streamline both buying and selling processes. By simplifying decision-making and reducing complexity, MyTEKCE offers a modern approach to property…

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As workplace flexibility becomes an increasingly important topic, new research has highlighted the overwhelming support for a four-day workweek among Generation Z. A recent survey by Development Beyond Learning (DBL), in partnership with Gen Z consultancy Thred Media, reveals that 93% of respondents from Gen Z believe a shorter workweek would significantly improve job attractiveness. The survey, which gathered responses from 200 participants, suggests that the traditional five-day workweek may be out of step with the expectations of the upcoming generation entering the workforce. With Gen Z set to make up 30% of the global workforce by 2025, their preferences…

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Aberdeen-based safety and assurance specialist COMET has announced a series of new high-profile clients for its flagship Incident Investigation & Root Cause Analysis (RCA) software. As 2024 draws to a close, the company has made significant strides in expanding its global footprint, securing clients from diverse industries such as energy, engineering, oil and gas, and port operations. The latest additions to COMET’s client roster include TAQA in Abu Dhabi (Transmission & Distribution), PX Group in Teesside (Engineering & Asset Management), Enfinium (Energy from Waste), NEO Energy, Diamond Drilling, Dolphin Drilling (Oil & Gas), Forth Ports (major Port Operations), and Johnson…

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The period between Christmas and New Year, lovingly dubbed “Twixmas,” is a delightful time to escape the holiday hustle and relax before the New Year’s celebrations. If you’re searching for a unique, rejuvenating destination, the Isle of Wight offers the perfect combination of tranquility, charm, and seasonal magic. Here’s why a Twixmas break on this enchanting island should be on your radar. 1. Escape the Mainland Crowds The Isle of Wight provides a peaceful retreat from the mainland frenzy. With fewer tourists compared to summer, you’ll have space to explore its natural beauty and attractions at a relaxed pace. The…

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As the world moves towards more sustainable energy solutions, air source heat pumps (ASHPs) have gained significant attention as an energy-efficient, eco-friendly alternative to traditional heating systems. For homeowners, they offer a multitude of benefits, ranging from reduced energy bills to a lower carbon footprint. What Are Air Source Heat Pumps? Air source heat pumps are innovative heating systems that extract heat from the outside air, even in cold weather and use it to heat your home and provide hot water. They work on the principle of heat exchange, similar to a refrigerator, but in reverse. These systems can also…

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