Author: Sam Allcock

Hybrid events have firmly cemented themselves as a staple in the events industry, blending in-person and virtual experiences to create more flexible, accessible, and dynamic gatherings. While the concept existed before 2020, the pandemic accelerated its adoption, and now, as we look toward 2025, it’s clear that hybrid events are here to stay. But they’re not static—they’re evolving rapidly. If you’re an event management company, staying ahead of these trends is crucial to delivering engaging and successful experiences. Here’s what we can expect in the near future. 1. Smarter Technology Will Transform Hybrid Experiences Technology is at the heart of…

EZVIZ, a global leader in smart home technologies, has been honoured with two awards at the SEAL Business Sustainability Awards 2025, recognising the company’s commitment to environmental sustainability. The company’s initiative, EZVIZ Green, was presented with the prestigious Environmental Initiative Award, while its innovative EP7 Smart Video Doorphone System received the Sustainable Product Award. The SEAL Business Sustainability Awards are globally regarded as one of the foremost recognitions for companies dedicated to environmental responsibility. Previous recipients have included major names in the tech industry, such as GE, Lenovo, and ASUS. EZVIZ’s recognition highlights its dedication to advancing environmentally conscious products…

Do you want to take your small business to the next level? If so, you are in the right place. In this digital age, businesses are using tech tools to boost their work efficiency and foster their businesses’ success. We have compiled some of the most effective and valuable tech tools that you can consider for your small business. Let’s have a look at the following details: 1. Email Marketing tools  Imagine receiving a large number of emails every day and responding to all of them manually. Would this not become time-consuming and complicated? The answer is yes! However, if…

New research has identified the best counties in the UK to start a business, with the West Midlands emerging as the top region for entrepreneurs. The analysis, carried out by ultrafast broadband provider Trooli, ranked counties based on a range of factors critical to business success. These include business growth rates, broadband speeds, and proximity to London. According to the findings, the West Midlands topped the list, thanks to its thriving business environment and strong infrastructure. In the past year, the West Midlands saw the creation of 13,785 new businesses, more than any other region in the UK. This was…

Elon Musk took the stage at the World Governments Summit in Dubai on February 13, 2025, in a virtual discussion with H.E. Omar Sultan Al Olama, the UAE Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications. Wearing a “Tech Support” T-shirt, Musk shared his vision for enhancing government efficiency through technological innovation and reducing bureaucratic overhead. Musk, known for his ventures in electric cars, space travel, and technology, emphasised the need to streamline government operations by downsizing institutions and promoting accountability. He argued that reducing regulations and government spending could spur economic growth, aiming for a…

360 Growth Partners, a Newcastle-based business growth consultancy, has announced the appointment of Justine Joisce as an Associate to its expanding team of specialists. With more than three decades of experience in business development and marketing, Justine brings a wealth of expertise to the company, which is known for helping businesses achieve sustainable growth. Justine joins 360 Growth Partners following a distinguished career in senior roles at leading national and regional consultancy and professional services firms, including Addleshaw Goddard, Ward Hadaway, and global life-science agency, Ramarketing. Her appointment marks a significant strengthening of 360 Growth Partners’ team, as Justine is…

If you’ve ever dreamed of driving a high-end vehicle without the hefty price tag, you’re in luck. A car rental expert has revealed insider tips on how to secure a luxury upgrade at a fraction of the cost, making premium car rentals more accessible than ever. According to National Daily Press, savvy travellers can take advantage of strategic booking methods, loyalty programmes, and smart negotiation tactics to land an upgraded vehicle without breaking the bank. Whether it’s a sleek sports car or a high-end SUV, there are ways to maximise value when renting a luxury car. How to Score a…

Spendesk, a leading spend management and procurement platform for mid-market companies, has appointed Alfonso Marone as Executive Chairman of its Board. This strategic move is expected to drive innovation and foster profitable growth for Spendesk in 2025. Marone brings nearly three decades of experience in global strategic leadership, business innovation, and corporate development. A former KPMG UK Equity Partner, he is also the founder of Point79, a London-based advisory firm. A graduate of INSEAD with an MBA and Corporate Governance qualifications, Marone has worked with top-tier companies such as Euromoney Institutional Investor PLC (now Delinian), NBCUniversal, and O2, along with…

Basware, the global leader in invoice automation, has marked its 40th anniversary, celebrating a significant milestone in its journey by processing more than 2 billion invoices globally. The company, which has handled over $10.1 trillion in business spend — surpassing the combined economic output of the UK, Japan, and Australia — continues to push forward with its vision of transforming the invoice lifecycle for businesses worldwide. Founded in Finland, Basware started with a straightforward goal: to help businesses gain control over their invoicing processes. Today, the company’s platform stands at the forefront of Invoice Lifecycle Management, offering high-performance solutions that…

A job application letter, also known as a cover letter, is an important document that accompanies your CV when applying for jobs. It provides additional information about your skills and experience, and explains why you are a good fit for the role. Writing a compelling application letter can help you stand out from other candidates. Follow these tips to craft an effective job application letter that makes a great first impression. Craft an Attention-Grabbing Opening Use a formal letter template to start off on the right foot. The opening paragraph needs to capture the employer’s attention. Mention the job title…