Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

PropTech investments are forecast to climb to $37 billion by 2025 and approach $90 billion by 2032, according to a report by Fortune Business Insights. This growth, powered by blockchain, artificial intelligence, and advanced data solutions, is transforming property transactions by improving efficiency, transparency, and accessibility. Taking the lead in this evolution is TEKCE, an international property group with a presence in 20 offices across five countries. The company has launched MyTEKCE, a digital platform designed to centralise property data and streamline both buying and selling processes. By simplifying decision-making and reducing complexity, MyTEKCE offers a modern approach to property…

Read More

As workplace flexibility becomes an increasingly important topic, new research has highlighted the overwhelming support for a four-day workweek among Generation Z. A recent survey by Development Beyond Learning (DBL), in partnership with Gen Z consultancy Thred Media, reveals that 93% of respondents from Gen Z believe a shorter workweek would significantly improve job attractiveness. The survey, which gathered responses from 200 participants, suggests that the traditional five-day workweek may be out of step with the expectations of the upcoming generation entering the workforce. With Gen Z set to make up 30% of the global workforce by 2025, their preferences…

Read More

Aberdeen-based safety and assurance specialist COMET has announced a series of new high-profile clients for its flagship Incident Investigation & Root Cause Analysis (RCA) software. As 2024 draws to a close, the company has made significant strides in expanding its global footprint, securing clients from diverse industries such as energy, engineering, oil and gas, and port operations. The latest additions to COMET’s client roster include TAQA in Abu Dhabi (Transmission & Distribution), PX Group in Teesside (Engineering & Asset Management), Enfinium (Energy from Waste), NEO Energy, Diamond Drilling, Dolphin Drilling (Oil & Gas), Forth Ports (major Port Operations), and Johnson…

Read More

The period between Christmas and New Year, lovingly dubbed “Twixmas,” is a delightful time to escape the holiday hustle and relax before the New Year’s celebrations. If you’re searching for a unique, rejuvenating destination, the Isle of Wight offers the perfect combination of tranquility, charm, and seasonal magic. Here’s why a Twixmas break on this enchanting island should be on your radar. 1. Escape the Mainland Crowds The Isle of Wight provides a peaceful retreat from the mainland frenzy. With fewer tourists compared to summer, you’ll have space to explore its natural beauty and attractions at a relaxed pace. The…

Read More

As the world moves towards more sustainable energy solutions, air source heat pumps (ASHPs) have gained significant attention as an energy-efficient, eco-friendly alternative to traditional heating systems. For homeowners, they offer a multitude of benefits, ranging from reduced energy bills to a lower carbon footprint. What Are Air Source Heat Pumps? Air source heat pumps are innovative heating systems that extract heat from the outside air, even in cold weather and use it to heat your home and provide hot water. They work on the principle of heat exchange, similar to a refrigerator, but in reverse. These systems can also…

Read More

Get Ahead, the award-winning virtual outsourcing agency, has appointed Nicola Wolverson as its new regional director for the West Midlands. With her extensive experience in recruitment and account management, Nicola will be responsible for expanding Get Ahead’s presence across the region, supporting businesses in Birmingham, Wolverhampton, Telford, and beyond. With over 20 years of experience, Nicola brings a wealth of expertise to her new role. Her background in recruitment, coupled with her exceptional interpersonal and administrative skills, has made her well-suited to help small businesses optimise their operations with the support of Get Ahead’s team of virtual experts. Nicola first…

Read More

Wakefield Council is facing severe financial difficulties that could lead to job losses, with the GMB Union warning that the local community will suffer as a result. The council has issued a Section 188 notice, which signals the possibility of redundancies due to a budget crisis exacerbated by years of underfunding from central government. The GMB Union, which represents workers at Wakefield Council, is deeply concerned about the potential impact on staff and their families. In response to the crisis, the union has called on both the local authority and central government to take urgent action to protect jobs and…

Read More

Istanbul played host to the 8th INFLOW Global Summit 2024, which brought together 60 influencers from 30 countries, further establishing Türkiye’s reputation as a leader in digital innovation and cultural exchange. Sponsored by Turkish Airlines, the event celebrated Istanbul’s historical significance and modern vibrancy. From 1–4 December, influencers with a total following exceeding 250 million participated in the summit. Supported by Turkish Airlines, the event underscored Türkiye’s pivotal role in the influencer marketing industry and its efforts to promote global collaboration in the digital space. With 74.41 million internet users, 57.50 million social media users, and 80.69 million cellular connections…

Read More

Everyone faces financial stress at some point in their lives, whether it’s due to unexpected emergencies, irregular income, or rising household expenses. While dealing with tight finances can feel overwhelming, it’s important to remember that there are practical strategies and resources available to help you regain control. This guide will walk you through actionable steps to manage financial pressure, prioritize your needs, and access short-term financial support responsibly. 1. Assess Your Situation  Take some time to review your current income, expenses, and any outstanding debts. Track Your Expenses Maintaining a detailed record of where your money is being spent is…

Read More

Entrepreneurs looking to grow their businesses in the West Midlands were offered valuable advice on securing funding and building strong foundations at the region’s largest business funding event last week. Hosted in Birmingham, the Business Funding Summit attracted more than 160 delegates eager to explore investment opportunities and hear from industry experts. The event, organised by Oxford Innovation Advice as part of its Business Growth West Midlands Investment Readiness programme, brought together a host of investors, financial institutions, and business advisers. The summit aimed to help local entrepreneurs navigate the complexities of securing funding and scaling their operations. Business founders,…

Read More