A groundbreaking loyalty and payments solution is set to expand globally, following the launch of OneTap Group Ltd, a new UK-based company. The innovative OneTap Loyalty® technology allows consumers to use their payment cards as loyalty cards, simplifying the shopping experience by merging payment and loyalty functionalities. This global expansion is made possible through investment from industry veterans Brian Dunne, from the UK, and Debbie Ghillino, from South Africa, who have joined forces to form the new venture.
The technology, initially developed by Australian company Elevate Loyalty Pty Ltd, specialises in digital payment solutions and global rewards programmes. It allows customers to accumulate points and rewards effortlessly when making purchases, eliminating the need for multiple cards. Shoppers can now make swift and secure payments while benefiting from store loyalty programmes—all with just one tap.
Debbie Ghillino, CEO of The Incentive Company in South Africa, expressed her enthusiasm about joining the new business venture. “We are blown away by the brilliant proposition of OneTap Loyalty® and are excited to be part of this clever loyalty solution on a global scale,” she said.
Brian Dunne, who has decades of experience in the payments industry with companies such as One4All and SVM, echoed this sentiment. “It’s not often that a technology developed in one country is picked up globally, but OneTap Loyalty® is a game-changer. We are the first to market with a truly global offering, and this new company sets the stage for significant growth.”
The launch comes at a time when the UK market has seen the exit of Bink, a competitor with a similar business model. This departure has created a gap in the market, which OneTap Group Ltd aims to fill with its innovative solution.
Carly Neubauer, Managing Director of both OneTap Group Ltd and Elevate Loyalty Pty Ltd, explained the importance of this next step. “Launching in Australia gave us a solid foundation to develop our solution, and now we’re bringing it to the global stage, offering a trusted platform that clients can rely on,” she said.
OneTap Loyalty® has already secured key partnerships to support its expansion. The company has teamed up with Fidel API, a global provider of payment data solutions. Carolina Parados, Vice President at Fidel API, said, “We are excited to partner with OneTap Loyalty® globally and support their clients in delivering exceptional loyalty experiences. Our collaboration allows us to provide seamless, scalable solutions that meet the needs of a global audience.”
In addition, the company has partnered with Lexer, a leading customer data platform across Australia, the US, and South East Asia. This partnership will allow retailers to connect online and offline data, giving them a comprehensive view of customer interactions. Aaron Luxmoore, Head of Sales & Partnerships for Lexer in Australia and New Zealand, commented, “Retailers are eager for new ways to gain data from customer transactions, and OneTap Loyalty® provides direct access to valuable first-party data.”
As the demand for seamless digital payment solutions grows, OneTap Loyalty® positions itself as a frontrunner in revolutionising how consumers interact with loyalty programmes. With a strong focus on expanding its global reach, the company is well poised to drive customer engagement and reshape the loyalty landscape.