VitrA Tiles, part of the Eczacıbaşı Tiles Group, has earned a 2025 Red Dot Design Award in the ‘Product Design’ category for its CementEra collection, a series celebrated for its visual clarity and broad applicability. The Red Dot Awards are recognised internationally as one of the highest distinctions in design.
Minimalist form with an urban soul
CementEra pays tribute to the industrial beauty of concrete, refined with clean lines and contemporary styling. Its muted palette—light greige, dark greige, light grey, and dark grey—suits a wide variety of interior schemes, offering timeless versatility.
The collection includes two decor designs that add rhythm and contrast. With multiple formats available—from compact 60×60 cm to expansive 120×280 cm panels—it enables creative flexibility. The 120×120 cm mix decor tile features fluid patterns with a high-gloss surface, created using a unique printing method.
Recognised by leading international experts
Since 1955, the Red Dot Design Award has recognised groundbreaking design from around the globe. In 2025, 43 jurors from 21 countries evaluated entries from over 60 nations. CementEra impressed the panel with its design precision, securing its Red Dot recognition.